Search engine positioning is a long-term strategy, and there are no quick-fix solutions in this area. To be really effective with search engine marketing, your site needs to be focused around the right keywords and keyword phrases. If you want to boost your traffic quickly, 702SEO recommends starting a PPC campaign.

702SEO will research and decide on the best keywords to aim for, keywords that people use to search for what you are offering.

We will create pages that are focused on each particular keyword phrase. For instance if your keyword phrase was blue hats, we would want to create a page that is called “Blue Hats”. The page would be about blue hats and would include the keyword phrase a few times in the copy. We would create a page like this for each of the keyword phrases you were targeting, and add these pages to the site. Within your page, your keyword phrase will be placed in the title tag in the header, and in an H1 header tag as well.

702SEO will help get incoming links using the keyword text. A great way to do this is to exchange links with other sites in related fields and request that they link to you with the keywords in the link text. For instance you could ask them to link to your “blue hats” page by creating the link with the text “blue hats” as the linked text (the clickable, underlined text).

Facebook co-founder Mark Zuckerberg himself made this announcement of a social search partnership with Bing. Zuckerberg stated, “What makes this a great partnership is that in this case Microsoft is the underdog in search. In fact, I couldn’t think of anyone better to be working with to build the next generation of search!”

One of the first products of the Bing / Facebook partnership is that via a Bing iFrame, Bing search results are native inside of Facebook searches. Now, Facebook data will be integrated into Bing and influence search results based on signals from the searchers social connections. This product, called Bing Social brings Facebook posts and links that relate to the topic searched right into search results.

How does Bing bring the social context of Facebook into search relevance? Starting today, Bing is integrating data from your friends and social network into search results. This could include information on “likes”, reviews, photos and links from your friends into your search experience. According to Bing, search results will be really personal to the user, different than what others will see for the same search. This “instant personalization” will make a search by you relevant to you alone and not necessarily that relevant to someone else.

Obviously, the impact on SEO will be enormous. Search optimization currently relies extensively on relevant links from authority sites. If links and ‘likes’ from your personal social network become more important than links from websites then SEM’s will need to rethink their SEO strategy.

With the Facebook module your search results will now include information on what your friends liked or commented regarding the restaurant or movie or other item you searched for. Your Bing search results will actually be different depending on what your network of friends link to, like or dislike.

Another big implication is with a non-celebrity people search. Search engines don’t do this well today, often giving non-relevant results for common names. What Bing is going to do is use signals provided by Facebook such as location, friends, jobs and their interests to better determine what person you may actually be searching for. Bing is opening up features that will let you additionally add and confirm data back to Facebook as well. Bing also has plans to bring in the faces from Facebook of those who liked and disliked links that show up in your search results.

Social search may reignite the search wars. After all, Google rose up to conquer other search power houses like Alta Vista because PageRank made search results more relevant. If social search makes search results even better, then history has shown that the most relevant search algorithm will ultimately win consumers over!

- article courtesy of Richard Ord, Web Pro News

Media One Pro is an online web marketing company, rooted in Las Vegas, NV.  They have been on the leading edge of search marketing technology since 2002.  With this news regarding social search, Media One Pro is retooling its system in anticipation of changes ahead.  Who rules in the future, SEO (Search Engine Optimization) or Social Search, remains to be seen.

To visit our company in Las Vegas, feel free to call for an appointment and we will schedule a time to go over our SEO services.  Also visit our partner site 702SEO.

Whether you are a bricks and mortar business or an online Internet-based business, chances are your sales will go up if you are marketing your business. There are many offline businesses that can effectively leverage social media to strengthen and grow their businesses in creative and effective ways. It’s about thinking outside the box.

Most importantly, your social media marketing must fit in with your overall business Marketing Plan. If you are ad-hoc in how you use social media to market your business then yes you will probably get ad-hoc results. Be sure to implement a Social Media Marketing Plan to ensure you get the most effective results for your business.

Many of the popular social media websites, such as Facebook, Twitter, LinkedIn, YouTube, all engage prospects and customers, grow the awareness and popularity of your business and inevitably boost your sales.

If you are serious about taking your business into the 21st century, then you will need to embrace social media. There are many ways that businesses can use social media to their advantage. Here are just a few:

* Become an Expert:

The first step is to create your profiles on the various social media websites and then update them on a regular basis. You will need to check your accounts a couple of times a week to respond to comments from your followers. This a great way to build presence, to be seen as an expert and to build relationships with your followers. The more you update and are seen to be interactive with your followers, the stronger your business’s reputation will be.

* Educate Don’t Sell:

Social media is another way to build relationships with people, prospects and customers that you may not ever have otherwise been exposed to. So make the most of it. In today’s market, consumers are getting smarter, plus we live a world of mass advertising. The last thing you want to do is sell your products and services on social media. It’s about educating your fans. Every once in awhile you might promote a workshop or specíal deal. Educate more, Sell less. If people want to find out more about you and your products and services, they can visit your website.

* Get the Whole Company Involved:

If you have a staff, get them involved and task them to update your social media posts on a daily basis. This is an excellent morale booster and your staff’s involvement will strengthen your marketing effort and grow your business’s online exposure. A little suggestion – you might want to keep an eye on how much time your staff spends on social media and that it is for work and not personal purposes.

* Take your message and content to your consumer:

You may want a website where you fill orders, capture data, or simply demonstrate your product, but you shouldn’t assume your customer will instantly come to you. Twitter, Facebook, Linked In, and YouTube are all basically free tools. You need to go where your consumer lives online. If your customers, prospects, and influencers are there, you should be there: listening, engaging, sharing, and helping them.

* Encourage People to Join You on Social Media:

Ask people to “Like” your social media pages. You can promote social integration on your business receipts, signs, brochures and invoices so that your existing customers will want to jump on the social media train as well. You can also ask your customers to check in to Foursquare or one of the other geo-location sites once they arrive in the general proximity of your store, offering them special promotions to entice them to come in.

* Keep an Eye on Your Competitors:

Social Media is a great medium to keep an eye on your competitors and stay ahead of the game. It is a great way to research whether your competitors are offering special promotions, how active they are on social media, who is following them and what they are saying. Always remember to stay on top of what your competition is doing by reading everything that they post. Remember that you and other businesses are always fighting to stay on top.

* Become a Community:

People want to feel like they belong to something i.e. a community. This is your job and social media provides a perfect platform for this. People are more likely to purchase from people They Know, They Like, and They Trust. The way to achieve this is by having live events at your store as well as events online. Promote unique deals, give advice and Be There for your community.

* Start Small:

If you don’t have any help in managing your social media accounts and you try to do it all by yourself, you may find that you aren’t doing it well or at all. Start with one and get comfortable with that. Make sure that you go for quality over quantity.

* Listen and Learn:

Are you aware of what your existing customers and potential customers are saying about your business, products and services, and brand? Pay special attention to the comments that people are posting online. It is also a good idea to set up Google alerts and to immediately handle issues as they occur. This is your chance to show people how much you care about them. Help them to solve their problems and address whatever concerns they have. Generally people are okay if a mistake is made, as long as you resolve it.

* Connect your customers and prospects to each other:

One of the best things you can do as a young company is to foster word-of-mouth conversations among your earliest customers. Whether you do it on Facebook or on your own site, it’s important to invite your customers to talk to each other and share ideas. Allow them to guide one another on how they use your product or service. Not only will you have the opportunity to learn what people like and don’t like about your product, you may end up with a bunch of people you can ask to help you.

* Be Patient:

It takes time to see significant results with social media when it comes to the success of your business. Remember that your hard work will definitely pay off and the more relationships you build and the more you interact with others, the more interested other people will be in connecting with you again and again. It’s also important to remember that social media does provide a means for you to connect with people you might otherwise not ever have had the opportuníty to meet.

* Find inventive ways to create or gather content:

For starters, make your website into a blog. Fresh content, the ability to post comments, and pages that get linked to will add to your online visibility. No doubt it’s challenging and time consuming to generate enough content to populate your network and blog, but there are smart ways to go about it.

First, whatever you’re doing, write about it. Report on your progress. Second, come up with a daily question you’d want someone to ask and respond to it in a blog post or video. Third, save time by collecting content from others. Place your product or service, even in beta form, in front of people willing to blog, make videos, and tell stories about it. Aggregate this content to your blog or video channel. Fourth, conduct polls or ask questions about a related topic and turn these results into future posts as well as “news” you can release to both bloggers and press.

* Get on Twitter and use it actively:

It takes time to build a large Twitter following, but it’s a quick way to connect with industry influencers, bloggers, and press that might matter to you.

No matter what you sell, someone on Twitter is having a conversation about it. It’s your chance to listen, respond, and engage with potential enthusiasts. More importantly, on Twitter there’s a willingness to help each other that you just won’t find anywhere else. Perhaps it’s because re-tweeting information is virtually effortless, or that people practically vie to share new finds, or that users feel a sense of obligation to those who follow and promote them, but for whatever reason, you’re likely to find people who are willing to help promote your brand on Twitter, presuming you learn Twitter protocols and give more than you take.

* Start Crowdsourcing:

“Crowdsourcing” allow your customers to participate in the creation of your brand. If you want a great example, take a look at how HBO seeded True Blood. Instead of advertising, HBO shipped samples of synthetic blood to popular videographers and bloggers, who, of course, couldn’t resist making videos or posting pieces about the mysterious liquid. You may not have anything as cool as fake blood, but you can still learn to think this way.

* Giveaways:

You can use social media to give away free products from your store. This is sure to attract attention. People will want to interact with you and will want to be the first to know when you introduce new products and services. Be careful, however, of not over doing the promotion and competitions.

Social Media is here. Many consumers are spending hours online, so it makes sense to have a presence as well for your business. The real results will come when you are strategic about your social media marketing. It’s all about taking your business into the 21st century. If you are ready to embrace it, so will your clients. Then watch your business grow.

About 702SEO

702 SEO is a firm that specializes in Online Marketing & Sales, helping passionate and committed businesses to grow their client base and reach a new level of success through custom online Sales and Marketing systems. If you want to learn more about how to grow your business, SEO Services in Las Vegas

Media One Pro of Las Vegas can optimize your online presence by assisting your company or business with its social media and social marketing strategies and tactics.

You might have listened to something about Social Media and Marketing but are you aware of what it means and the good influence it can have on your Las Vegas company? When you use Social Media and Marketing you are advertising within certain groups of people on websites that are your targets.|If you aren’t already aware, Social Media and Marketing targets groups of individuals within specific online segments through Social Networking websites. You may create an account on social networking sites, list your interests, then locate other members to add as contacts who possess business interests similar to that of your own, live in your city, etc.

As soon as you have set up your profiles, look for people you know, or look for people you don’t know yet, but who possess similar interests and put them on your networks. The real value is in communicating with your contacts in these online communities, trade information, share facts, keep in touch, simply chat — that’s the essence of networking.

While time is needed to take part in Social Media and Networking, particularly if you are a member of various social networking websites, it can also be a source of enjoyment and can open the door to new business possibilities and customers.

Web 2.0 has made countless new features available to online marketers. Media One Pro can put these social websites (and then some!) to bring the customers to your company. Yet, why are they so critical for you to be successful?

These devices let clients participant in your domain, at the same time you can be a part of their world as well. Changing and relevant content- regarding your company, industry, people or products– are now able to break free from your website, while locating interested customers from all across the world. By using social network advertising and social media advertising you give yourself an online presence and you find customers, and they can easily find their way back to your site.

Your current website won’t be successful in the quickly changing Internet marketing atmosphere if it’s just a static display of details about you. Naturally your prospects are a little more interested in what you’re going to do for them. Seeing your homepage forms their first impression of your business. If your target is not instantly intrigued, they will disregard you until they found something else that will capture their attention thus possibly resulting in a sale. Internet viral marketing uses social networking websites to attract consumers and promote brand awareness.

We’ve been involved with Social Media Optimization since its beginning, and we invest the necessary resources for consistently keeping our staff updated on the newest of these technological creations. If you are ready to take your site to the next level and are ready to advertise your Internet business in a more innovative and efficient method, we can show you the way to make the most of Web 2.0.’s amazing blooming opportunities. With social media optimization, you will be one step ahead of your competitors as you will have access to the latest versions of online marketing tools.

In less than two months, 702SEO helped Plantworks and its Landing Sites rank in Google for these keywords:

#1 artificial custom plants

#1 custom artificial trees

#2, #5 artificial commercial plants

#3 commercial plants and trees

#4 commercial artificial trees

#4 commercial exterior trees

#5 artificial exterior plants

#6 commercial artificial plants

#6 commercial exterior plants

#7 artificial bamboo trees

Anyone who has launched their own website knows that marketing on the Internet is not an easy task.

Most ask the question, “How do I get people to find my website?”

There are a few ways to market your website, product or service online.  One of those is SEO.

SEO stands for Search Engine Optimization.  At 702 SEO, we have helped many clients succeed at increasing their traffic and number of new customers through this method.

There is a lot to learn when it comes to SEO.  Contact us and let’s setup a time to discuss your web marketing needs.