How do I get more traffic from search engines?

Search engine positioning is a long-term strategy, and there are no quick-fix solutions in this area. To be really effective with search engine marketing, your site needs to be focused around the right keywords and keyword phrases. If you want to boost your traffic quickly, 702SEO recommends starting a PPC campaign.

702SEO will research and decide on the best keywords to aim for, keywords that people use to search for what you are offering.

We will create pages that are focused on each particular keyword phrase. For instance if your keyword phrase was blue hats, we would want to create a page that is called “Blue Hats”. The page would be about blue hats and would include the keyword phrase a few times in the copy. We would create a page like this for each of the keyword phrases you were targeting, and add these pages to the site. Within your page, your keyword phrase will be placed in the title tag in the header, and in an H1 header tag as well.

702SEO will help get incoming links using the keyword text. A great way to do this is to exchange links with other sites in related fields and request that they link to you with the keywords in the link text. For instance you could ask them to link to your “blue hats” page by creating the link with the text “blue hats” as the linked text (the clickable, underlined text).